Case Study — Sports & Entertainment — Finance & Revenue Operations
How Inner Join Technologies connected the Cincinnati Reds' CRM and finance systems — and kept it running for a decade.
The Cincinnati Reds' Corporate Partnerships team manages sponsorships and sales relationships in Dynamics 365. The finance team runs on NetSuite. For ten years, Inner Join Technologies has kept those two systems connected, so that billing details flow automatically from sales to finance, commissions get calculated and paid accurately, and both departments can trust that their numbers agree with each other.
Corporate sponsorship and partnership deals are built and managed in the CRM by the sales team closest to the relationship. But invoicing, revenue recognition, and financial reporting live in a completely separate finance system. Without a reliable connection between the two, organizations in this position typically fall into one of two traps: sales and finance re-enter the same information twice, or someone spends hours every month manually reconciling one system against the other to make sure nothing was missed, miskeyed, or lost in translation.
For an organization managing an ongoing volume of corporate partnership deals, commissions tied to those deals, and the need for finance to close the books accurately every period, that manual bridge is not sustainable long-term.
Inner Join Technologies built an integration that flows billing and invoice data directly from Dynamics 365 into NetSuite, so information entered once by the sales team in the CRM reaches finance automatically — without manual re-entry or a second point of failure.
Billing and invoice details flow one-way from Dynamics 365, where Corporate Partnerships manages deals, into NetSuite, where finance handles billing and revenue recognition. Data is entered once, by the team closest to the relationship, and finance receives it automatically.
Commission reports for the sales team are built directly from Dynamics 365, since the CRM holds the authoritative, up-to-date record of each deal. Finance uses these reports to calculate and pay commissions accurately, without having to reconstruct deal details from a separate source.
A Power BI audit process compares records between Dynamics 365 and NetSuite to catch discrepancies before they become a problem. When something doesn't match, it is flagged and reviewed jointly by Corporate Partnerships and finance, so both teams resolve it together rather than finance chasing sales for answers after the fact.
Beyond the core integration, the Reds' team can pull budget and performance reports on demand, without waiting on someone else to build or run them manually.
Ten years of continuous integration between Dynamics 365 and NetSuite, connecting Corporate Partnerships and finance.
Billing data that flows automatically from sales to finance, removing manual re-entry and the errors that come with it.
Commission reporting built directly from the CRM's source data, supporting accurate and timely commission payments.
A built-in reconciliation process that catches discrepancies between systems and routes them for joint review, rather than letting them surface only at period close.
Self-service budget and performance reporting, giving the Reds' team direct access to the numbers they need without a manual request process.
A ten-year integration is not just a technical achievement. It reflects an ongoing relationship where the systems have kept pace as the organization's needs have evolved, rather than becoming a brittle connection that eventually breaks down or gets abandoned. This is what Inner Join Technologies means by long-term partnership: building something once, and staying close enough to keep it working for a decade and counting.
Let’s talk about what a similar engagement could look like for your team.
