Case study: The Cincinnati Reds Modernize Special Events with Custom Portals

Overview As part of a broader initiative to modernize internal operations, The Cincinnati Reds set out to identify manual processes that could be made more efficient and customer-friendly. One area that quickly stood out was how they managed payments and logistics for special events and game-day catering. The Challenege The Reds had long managed special […]
Opening Day Secrets: How to Make Your Operations Playbook Scalable

Opening Day is baseball’s biggest stage. The national anthem hits just right. The energy in the ballpark is electric. Fans show up early, spend more, and expect perfection. And behind the scenes? It’s all hands on deck. Stadium operations, ticketing, partnerships, and retail all run on tightly coordinated plans—but more often than not, those plans […]
Filling Seats, Boosting Revenue, and Engaging Fans—All with Data

The sports industry is undergoing a major transformation. Teams today are no longer relying on intuition alone—they’re turning to data-driven decision-making to drive revenue, enhance fan experiences, and streamline operations. With solutions like Microsoft Dynamics 365 and Power BI, teams can harness data to optimize ticketing strategies, secure high-value sponsorships, and improve overall business efficiency. […]
Winning Off the Field: How MLS Teams Can Elevate Their Business with Microsoft Dynamics CRM

The Business of Major League Soccer: Why Technology Matters Major League Soccer (MLS) teams operate in a fast-paced, competitive industry where business success is just as vital as on-field performance. Engaging fans, increasing ticket sales, and securing high-value sponsorships are essential to financial sustainability. This is where Microsoft Dynamics CRM solutions from Inner Join come […]